Bouchey Financial Group

A Local Financial Planning Firm’s Brand Refresh.

Bouchey Financial, an established financial planning firm in New York’s Capital District for over 30 years, was ready for a brand refresh when they contacted LIFT. As the firm continued to add office locations around the country, it was time to take their brand and website to the next level. LIFT came on board and did just that; from rebranding, to rebuilding and finally relaunching.


Our Role.

With special care and ensuring that Bouchey’s mission and values remained the focal point of the rebrand, LIFT elevated Bouchey’s brand, tone and voice allowing the firm to continue to grow well beyond its roots. LIFT coordinated, managed, and oversaw a full-scale video production which ultimately resulted in a powerful video which is now showcased on Bouchey’s new website. Additionally, LIFT’s web team upgraded the front and back end of Bouchey’s website, bringing in a more modern theme and ensuring the site was intuitive, responsive, and customer-focused on both mobile and desktop.



  • Branding

  • Budget Planning

  • Creative Strategy

  • Creative Design & Production

  • Digital Strategy

  • Integrated Media Planning & Buying

  • Measurement & Reporting

  • UX Experience & Website Design

  • Website Development

  • Video Editing & Post-Production

Meet Bouchey Financial Group.

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