DIGITAL MEDIA PLANNER & BUYER

LIFT is a boutique full-service 360 advertising agency specializing in creating revenue programs and marketing strategies for a roster of national clients. At LIFT, we help launch multiple new businesses from concept to execution. www.LIFTmktg.com

JOB BRIEF

LIFT is seeking an experienced Digital Media Planner & Buyer to manage digital media campaigns for our clients. In this position, you’ll collaborate with our strategy teams, project managers and creatives to fully launch, optimize, and complete online media campaigns. In this role, you’ll be working daily within Facebook/Instagram, Google Display/Video 360 (along with some vendor-specific DSPs), Google Ads (YouTube, Google Discovery, & Gmail) as well as the third-party ad servers to traffic campaigns.  Depending upon the client vertical your average day may include working in various platforms – and in some situations, traditional channels.

The ideal candidate is detail oriented, highly collaborative, and has expert communication skills.  This role develops and executes digital media plans based on client objectives in collaboration with our internal team members. You will work with vendors and partners, as well as our VP Media Strategy and content team to optimize your media campaigns and ensure delivery. You will communicate deadlines to our internal team, deliver campaign tags to vendors in advance of launch, confirm campaigns are up and running on the correct start date and are serving correctly. You will optimize campaigns by recommending revised bidding strategies and targeting tweaks, ensuring that our campaigns are performing as best as they possibly can while also delivering in full. The ideal candidate will be able to carry out deep, expert analysis of the campaign progress as well as communicate that information into a clear, easy-to-understand report for clients.

Responsibilities

• Develop and executes digital media plans based on client objectives
• Optimize media campaigns and ensure delivery, expert analysis of the campaign progress
• Monitor spends and manage campaign budgets
• Stay up on digital media certifications, trends, best practices, security and policies
• Maintain digital dashboards
• Prepare and present media plans and campaign recaps to clients
• Conduct analysis and reporting calls

Requirements

• A minimum of 3 to 5 years of experience in digital media planning
• Previous experience with Campaign Manager, Google Ads (Display, Video, and Native), Facebook/Instagram, Twitter, YouTube preferred
• Previous experience with programmatic buying platforms
• Previous experience and familiarity with Google Analytics

Role: Full Time
Hours: Standard Business Hours – Eastern US
Location: Saratoga Springs, NY
Actively Recruiting. Apply at: [email protected]

INTEGRATED MEDIA MANAGER

LIFT is a boutique full-service 360 advertising agency specializing in creating revenue programs and marketing strategies for a roster of national clients. At LIFT, we help launch multiple new businesses from concept to execution. www.LIFTmktg.com

JOB BRIEF

LIFT is seeking an experienced Integrated Media Manager to prepare strategic media plans for LIFT’s varying roster of clients. The planner will also lead and facilitate the efforts of his/her team in the timely development of the plan. These responsibilities must be directed continuously toward maintaining exceptional service to the client and providing timely deliverables, i.e., Media Plans, budget management, Point-of-Views (POVs), and related media analysis.

Responsibilities

• Lead development of strategic media plans.
• Work with team in the development and implementation of national, regional and local traditional media campaigns that may include: digital media (all platforms, streaming, OTT, national and local broadcast television in traditional and direct response formats, cable television, radio, Outdoor advertising, local newspaper and magazine (offline & online); local events ideation and implementation, i.e., local guerilla marketing.
• Work as part of a media planning and buying group, applying media solutions to overall client objectives
• Work with digital team to integrate digital objectives and strategies into overall client media plan
• Present recommendations, POVs and select analyses to clients and Account Service
• Organize, implement and control the day-to-day media planning development process including maintaining timelines and meeting deadlines
• Plan traditional media campaign strategy in tandem with interactive media team
• Coordinate projects and media requests with Account Managers and assigned client contacts to determine specific advertising needs
• Monitor media campaigns having periodic campaign performance meetings internally and reporting results to client
• Negotiate and buy traditional media (TV/Radio/Print/OOH) when recommended as part of the media plan.
• Oversee and monitor plan development, activation and conduct post-buy analyses and recaps
• Maintain all activity, including requesting and presenting added value and regular status reports (i.e. positioning and post reports on media and added value when applicable) in a timely manner
• Work with Media Coordinator to prepare Media Buy Authorizations (MBAs) and Insertion Orders
• Maintain media budget

Requirements

• Min. 2 to 3 years media planning
• Working understanding of media, research resources, and terminology
• Excellent verbal and written communication, presentation, organizational, interpersonal, and analytical skills
• Detail-oriented, organized, good follow through, able to multi-task, and work well under tight deadlines in a fast paced environment
• Mastery of Microsoft Excel, Words and PowerPoint
• Candidates should have a natural affinity for research, numbers, and analysis

Role: Hourly/Project based
Hours: Standard Business Hours – Eastern US
Location: Remote, Saratoga Springs NY
Actively Recruiting. [email protected]

DIGITAL CAMPAIGN MANAGER

LIFT is a boutique full-service 360 advertising agency specializing in creating revenue programs and marketing strategies for a roster of national clients. At LIFT, we help launch multiple new businesses from concept to execution. www.LIFTmktg.com

JOB BRIEF

LIFT is seeking an experienced Digital Campaign Manager to prepare strategic digital media plans for LIFT’s varying roster of clients. The position will also lead and facilitate the launch of digital initiatives. In this position, you’ll collaborate with our account team, Media Coordinator and Integrated Media Manager. Upon plan approval, you will work with our Media Coordinator to build, launch, optimize and manage campaigns. In this role, you will work regularly in the agencies (and client accounts) Facebook/Instagram, Google Display/Video 360 (along with some vendor-specific DSPs), Google Ads (YouTube, Google Discovery, & Gmail) as well as the third-party ad servers to traffic campaigns.

Responsibilities

• Lead development of strategic digital media plans
• Program and implement digital media buys
• Optimize media campaigns and ensure delivery, expert analysis of the campaign progress
• Monitor spends and manage campaign budgets
• Stay up on digital media certifications, trends, best practices, security, and policies
• Maintain digital dashboards
• Work with Integrated Media Manager and Media Coordinator to prepare and present media plans and campaign recaps to clients
• Conduct analysis and reporting calls
• Work as part of a media planning and buying group, applying media solutions to overall client objectives 
• Present recommendations, POVs and select analyses to clients and Account Service
• Organize, implement and control the day-to-day media planning development process including maintaining timelines and meeting deadlines
• Work with Media Coordinator to prepare Media Buy Authorizations (MBAs) and Insertion Orders
• Maintain media budget

Requirements

• Min. 2 to 3 years digital advertising and media planning
• Working understanding of digital media, research resources, and terminology
• Excellent verbal and written communication, presentation, organizational, interpersonal, and analytical skills
• Mastery of Microsoft Excel, Words and PowerPoint
• Candidates should have a natural affinity for research, numbers, and analysis

Role: Hourly/Project based
Hours: Standard Business Hours – Eastern US
Location: Remote, Saratoga Springs NY
Actively Recruiting. [email protected]