TPB Hero

Award-Winning Challenger Brand Campaign.

Stoker’s Moist Snuff partnered with us to increase their brand visibility among more established brands in the smokeless tobacco category. Stoker’s unique brand position is built around the All-American Everyman who values family, tradition and value. The challenge was to establish and connect the Stoker’s brand identity to new audiences online and on social media, as well as maintain its niche core audience via traditional in-store and in-mail marketing materials – all while navigating the legal restrictions of the regulated tobacco industry.

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OUR ROLE

As Agency of Record – Brand Strategy & Content Storytelling we harnessed the power of social media to connect the Stoker’s brand with customers. LIFT developed and launched Stoker’s official social media presence on Instagram, as well as a creative campaign that focused on custom-made, relevant content. The content showcased an authentic understanding of the working man in America, and cemented Stoker’s as an iconic Tennessee brand. Our always-on social media strategy allowed Stoker’s to integrate itself into many aspects of consumers’ everyday lives, sharing content that built its social presence, increased brand recognition, and bridged the gap between the Stoker’s website, in-store, and point-of-sale presence. Our integrated marketing strategy leveraged our full suite of services to drive on-going and ad hoc communications as well as extremely effective social media tours and promotional sweepstakes campaigns that resulted in 50K follower growth in 18 months.

OUR ROLE

As Agency of Record – Brand Strategy & Content Storytelling we harnessed the power of social media to connect the Stoker’s brand with customers. LIFT developed and launched Stoker’s official social media presence on Instagram, as well as a creative campaign that focused on custom-made, relevant content. The content showcased an authentic understanding of the working man in America, and cemented Stoker’s as an iconic Tennessee brand. Our always-on social media strategy allowed Stoker’s to integrate itself into many aspects of consumers’ everyday lives, sharing content that built its social presence, increased brand recognition, and bridged the gap between the Stoker’s website, in-store, and point-of-sale presence. Our integrated marketing strategy leveraged our full suite of services to drive on-going and ad hoc communications as well as extremely effective social media tours and promotional sweepstakes campaigns that resulted in 50K follower growth in 18 months.

TPB - Highway

SERVICES

  • Creative Campaign Development
  • Contest Management & Fulfillment
  • Digital Content & Storytelling
  • Media Strategy, Buying & Distribution
  • Media Promotions
  • Social Media & Influencer Marketing
  • Social Media Tour & Activation
  • Social Media Content Strategy

SERVICES

  • Creative Campaign Development
  • Contest Management & Fulfillment
  • Digital Content & Storytelling
  • Media Strategy, Buying & Distribution
  • Media Promotions
  • Social Media & Influencer Marketing
  • Social Media Tour & Activation
  • Social Media Content Strategy

AWARDS

  • Gold Ink Awards
    • Direct Mail Stoker's Sportsman's Getaway
  • Great Lakes Graphics Association
    • Consumer Direct Mail Campaign Stoker's Sportsman's Getaway

AWARDS

  • Gold Ink Awards
    • Direct Mail Stoker's Sportsman's Getaway
  • Great Lakes Graphics Association
    • Consumer Direct Mail Campaign Stoker's Sportsman's Getaway

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LIFT at The Lofts, 18 Division St., Saratoga Springs, NY 12866
1-877-757-0066 | [email protected] | ©2020 LIFT Marketing

The Lofts
18 Division St, Suite 302
Saratoga Springs, NY 12866
1-877-757-0066
[email protected]

©2020 LIFT Marketing