CASE STUDY

Hollywood Fight Nights

Taking It To The Ring. Pro Boxing Goes Digital.

Hollywood Fight Nights and 360 Promotions bring professional boxers into the ring to face off – in cities across the USA and around the Globe. Some of the boxers are well-known and others are up-and-comers. 360 Promotions brings boxing matches to the world’s largest arenas, to sports networks and streaming platforms.

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Our Role.

LIFT was hired to work with 360 Promotions to launch a tactical digital campaign to promote a new boxer and big fight night in Boston. The event was less than 2-months away, and we needed to get ticket sales moving online quickly. A targeted digital conversion campaign, with interest targeting, was designed and deployed quickly. LIFT liaised with the promoter, venue, ticketing companies to get the program up and running with conversion tracking in place to measure results.