Case Study - WM Hero

A Local Mountain Scales Up.

Working with LIFT has enabled us to grow our business exponentially since we started working with them. They are more than an ad agency, they are a strategic partner for growth. -Sara Montgomery

This charming local ski area went from a 4-month business to a year-round destination for outdoor adventurers. Centrally located between Montreal, New York and Boston, West Mountain was looking to capture new guests, launch new revenue streams, diversify product base and grow the business.

Enter LIFT. LIFT went to work on developing a multi-year strategy to deliver new customers and a new era for West Mountain. The results, new experiences and year-over-year growth in per cap, visits, and revenue.

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OUR ROLE

As Agency Of Record – LIFT looked forward to evaluate business opportunities for the near-term and 5yr long term. Starting with the building of a strategic plan and vision forward, the agency delivered a brand refresh for West Mountain to help relaunch the brand from 1961 with a refreshed and modern look. LIFT then developed a tiered plan to reach locals, day-trippers and travelers to increase skier and rider visits throughout the season. Through special programming, unique offers, new advertising creative, branded merch, expanded audiences -- the resort experienced exponential growth in new visitor traffic. By year two, the pandemic hit but there was an opportunity to continue momentum by creating offers for New Yorkers seeking the outdoors. The results, West Mountain has experienced 5x growth in less than 2 years.

OUR ROLE

As Agency Of Record – LIFT looked forward to evaluate business opportunities for the near-term and 5yr long term. Starting with the building of a strategic plan and vision forward, the agency delivered a brand refresh for West Mountain to help relaunch the brand from 1961 with a refreshed and modern look. LIFT then developed a tiered plan to reach locals, day-trippers and travelers to increase skier and rider visits throughout the season. Through special programming, unique offers, new advertising creative, branded merch, expanded audiences -- the resort experienced exponential growth in new visitor traffic. By year two, the pandemic hit but there was an opportunity to continue momentum by creating offers for New Yorkers seeking the outdoors. The results, West Mountain has experienced 5x growth in less than 2 years.

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SERVICES

  • Business Building & Marketing Strategy
  • Brand Refresh
  • Budget Planning
  • Creative StrategyAdvertising Campaign Creation
  • Digital Strategy
  • Media Planning & Buying
  • Multi-Channel Planning
  • Measurements and Reporting
  • Merch & Retail Design and Procurement
  • Influencer Strategy & Activation
  • Influencer Marketing
  • Promotions Procurement
  • Merchandise Design & Procurement
  • Rev Propulsion™
  • Trade Promotions & Partnerships
  • Ticketing and Premium Consultant
  • UX Experience
  • Video Editing & Post Production

SERVICES

  • Business Building & Marketing Strategy
  • Brand Refresh
  • Budget Planning
  • Creative StrategyAdvertising Campaign Creation
  • Digital Strategy
  • Media Planning & Buying
  • Multi-Channel Planning
  • Measurements and Reporting
  • Merch & Retail Design and Procurement
  • Influencer Strategy & Activation
  • Influencer Marketing
  • Promotions Procurement
  • Merchandise Design & Procurement
  • Rev Propulsion™
  • Trade Promotions & Partnerships
  • Ticketing and Premium Consultant
  • UX Experience
  • Video Editing & Post Production

The Work.

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Discover West Mountain.

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Life Outside.

LIFT at The Lofts, 18 Division St., Saratoga Springs, NY 12866
1-877-757-0066 | [email protected] | ©2021 LIFT Marketing

The Lofts
18 Division St, Suite 302
Saratoga Springs, NY 12866
1-877-757-0066
[email protected]

©2021 LIFT Marketing