In today’s media landscape, our custom planning strategies amplify your story, creating relationships and delivering the point to your target. LIFT’s planning and management techniques synchronize all on all fronts of a given project; our work ensures a seamless and fully integrated campaign.
LIFT’s approach is based on the very powerful principle that a winning strategy begins with consumer insight and business science. We identify the right mix of placements and design plans to effectively reach your consumers: international and domestic tourists during trip-planning, en-route and in-market tiers. Our metric-based programs enable us to maximize revenue opportunities, create cohesive media campaigns and custom-content initiatives. The end goal is to deliver an uplift in media performance and a positive impact on ticket-sales, engagement, awareness and attendance.
- Strategy & insights
- Planning and buying: OOH, transit, alternative, OTT, broadcast, radio, streaming, in-app advertising, display, print, trade, specialty
- Media partnerships
- Rev shares
- Multi-cultural targeting
- Research & reporting
- Trade and barter negotiations
- Added value & promotions
- Custom placements