In today’s media landscape, our custom planning strategies amplify your story, creating relationships and delivering the point to your  target. LIFT’s planning and management techniques synchronize all on all fronts of a given project; our work ensures a seamless and fully integrated campaign.

LIFT’s approach is based on the very powerful principle that a winning strategy begins with consumer insight and business science. We identify the right mix of placements and design plans to effectively reach your consumers: international and domestic tourists during trip-planning, en-route and in-market tiers. Our metric-based programs enable us to maximize revenue opportunities, create cohesive media campaigns and custom-content initiatives. The end goal is to deliver an uplift in media performance and a positive impact on ticket-sales, engagement, awareness and attendance.

EXPERTISE
  • Strategy & insights
  • Planning and buying: OOH, transit, alternative, OTT, broadcast, radio, streaming, in-app advertising, display, print, trade, specialty
  • Media partnerships
  • Rev shares
  • Multi-cultural targeting
  • Research & reporting
  • Trade and barter negotiations
  • Added value & promotions
  • Custom placements