At LIFT we cover all areas of the digital spectrum. Our digital marketing approach can be seen as a root to rise (Level and LIFT). We provide clients with guidance aimed at synchronizing marketing strategies and product messaging through all touch points on a developed, clear path and plan for business growth.
We think creatively about new media opportunities that can help us more efficiently convert our core audiences, while also thinking ahead to tools and platforms that we can use to build and move our audiences through all stages of the customer pipeline.
Our digital media planning and buying process follows IAB best practices and guidelines and includes the full cycle of campaign planning all the way through to close-out.
- Attribution modeling
- Analytics and ROAS reporting
- Content creation
- SEM/PPC (certified AdWords specialists)
- IP targeting and geo-fencing
- Direct response
- Data analytics
- Digital strategy and planning
- A/B testing
- Research and reporting
- Programmatic and behavioral
- Curation and social influence
- Animation and motion graphics
- Integrated programming