CASE STUDY

West Mountain Resort

A Local Mountain
Scales Up.

This charming local ski area went from a 4-month business to a year-round destination for outdoor adventurers. Centrally located between Montreal, New York and Boston, West Mountain was looking to capture new guests, launch new revenue streams, diversify product base and grow the business.

Enter LIFT. LIFT went to work on developing a multi-year strategy to deliver new customers and a new era for West Mountain. The results, new experiences and year-over-year growth in per cap, visits, and revenue.

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Our Role.

As Agency Of Record – LIFT looked forward to evaluate business opportunities for the near-term and 5yr long term. Starting with the building of a strategic plan and vision forward, the agency delivered a brand refresh for West Mountain to help relaunch the brand from 1961 with a refreshed and modern look. LIFT then developed a tiered plan to reach locals, day-trippers and travelers to increase skier and rider visits throughout the season. Through special programming, unique offers, new advertising creative, branded merch, expanded audiences — the resort experienced exponential growth in new visitor traffic. By year two, the pandemic hit but there was an opportunity to continue momentum by creating offers for New Yorkers seeking the outdoors. The results, West Mountain has experienced 5x growth in less than 2 years.