Hard Rock

Non-Stop Entertainment. Hard Rock Brands.

Hard Rock Resorts are Music-Infused & Modern. These resort-destinations offer casinos, gaming, and the best in sports and entertainment. Owned by Seminole, the Hard Rock brands cover multiple venues and a constant calendar of events, the entertainment team at Hard Rock is continuing to build their brand as a must-stop, must-do venue for global tours and events. LIFT joined forces with the President of SHR to help guide an internal Kaizen as well as to promote first-of-its-kind entertainment at Hard Rock (Miami) Stadium.


Our Role.

LIFT was contracted by Seminole Hard Rock entertainment and marketing staff to establish and implement sales and ticketing strategies, custom strategic marketing plans, and maximized  media buys -- with ultimate goal of ensuring optimal management  and deployment of programs and activations in support of events at Seminal Gaming Properties, including: Hard Rock Event Center – Tampa,  Hard Rock Live – Hollywood, Hard Rock Stadium – Miami Gardens,  Coconut Creek, Brighton, and Immokalee.



  • Entertainment Marketing Strategy

  • Ad Campaign Development

  • Media Planning & Buying

  • Analysis

  • Multi-Channel Planning

  • Rev Propulsion™

  • Ticketing & Premiums

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