CASE STUDY

Hard Rock

Non-Stop Entertainment. Hard Rock Brands.

Hard Rock Resorts are Music-Infused & Modern. These resort-destinations offer casinos, gaming, and the best in sports and entertainment. Owned by Seminole, the Hard Rock brands cover multiple venues and a constant calendar of events, the entertainment team at Hard Rock is continuing to build their brand as a must-stop, must-do venue for global tours and events. LIFT joined forces with the President of SHR to help guide an internal Kaizen as well as to promote first-of-its-kind entertainment at Hard Rock (Miami) Stadium.

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Our Role.

LIFT was contracted by Seminole Hard Rock entertainment and marketing staff to establish and implement sales and ticketing strategies, custom strategic marketing plans, and maximized  media buys -- with ultimate goal of ensuring optimal management  and deployment of programs and activations in support of events at Seminal Gaming Properties, including: Hard Rock Event Center – Tampa,  Hard Rock Live – Hollywood, Hard Rock Stadium – Miami Gardens,  Coconut Creek, Brighton, and Immokalee.

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Services.

  • Entertainment Marketing Strategy

  • Ad Campaign Development

  • Media Planning & Buying

  • Analysis

  • Multi-Channel Planning

  • Rev Propulsion™

  • Ticketing & Premiums

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