CASE STUDY

Queens Rising

Colorful Ad Campaign. Celebrating Arts & Culture In NYC’s Largest Borough.

Queens Rising NYC is an independent month-long initiative celebrating the borough’s diverse arts, culinary and creative communities. The annual June celebration brings together more than 100 programming partners to host, promote, and highlight a diverse calendar of events and activities for everyone to enjoy throughout the entire month. Queens Rising NYC encourages the entire community, local and beyond, to step out and experience all that Queens has to offer.

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Our Role.

LIFT was hired to create title sponsorship proposals, brand creative, ad campaign creative and launch a multi-channel media campaign – designed to amplify Queens-based arts & culture institutions, artists and organizations. LIFT’s campaign was designed and delivered to reach the masses, not only in the community, but also welcome visitors alike – to experience all that is Queens. The campaign blanketed Queens and the vibrant creative campaign was everywhere – scene in Subway stations, digital taxi tops, street pole banners, PSA’s on TV, targeted digital and social media, sidewalk posters and more!

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Services.

  • Brand Identity

  • Creative Services – Design

  • Marketing Strategy & Planning

  • Media & Advertising Campaign Planning

  • Media Buying

  • Promotions & Partnerships

  • Rev Propulsion™

  • Sponsorship Pitches

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