CASE STUDY

New York Hall of Science,
The Happiness Experiment

Queens Based Museum Launches the Happiness
Experiment.

The New York Hall of Science has been bringing science education to the forefront of young minds (and all ages!) in and around Queens and the Greater NYC Metropolitan area for decades. With the launch of their Happiness Experiment exhibit, visitors were invited to move through a series of playful and hands on areas throughout the museum and discover the ways in which happiness affects an individual’s well-being and how we can all inject more happiness into our lives.

LIFT-WebsiteRefresh-HorizontalShowboard-1152x648_0026_NYSCI Happiness

Our Role.

Through strategic digital media planning, paid campaign management, creative production, and ongoing monitoring and optimization, LIFT was able to take this new and exciting exhibit, The Happiness Experiment, and drive visitation and ROI through measurable and trackable ad programs. The timing for this exhibit could not have been better, as it was a launching pad for the re-opening of the museum after the pandemic. Centered around the idea of finding our own happiness, never losing the power of play and imagination, The Happiness Experiment gave visitors the change to explore, experiment, and ultimately walk away with a smile and pocket full of tools: “Come on Get Happy”.