CASE STUDY
NYSCI Art of the Brick
The Art Of The Brick.
The World’s Most Popular Display of LEGO® Art. With over one million LEGO bricks transformed into more than 70 sculptures by artist Nathan Sawaya, this critically acclaimed collection includes original sculptures as well as re-imagined versions of some of the world’s most famous art masterpieces, such as Michelangelo’s David, Van Gogh’s Starry Night and Da Vinci’s Mona Lisa.
![LIFT-WebsiteRefresh-HorizontalShowboard-1152x648_0014_AOTB LIFT-WebsiteRefresh-HorizontalShowboard-1152x648_0014_AOTB](https://liftmktg.com/wp-content/uploads/2023/02/LIFT-WebsiteRefresh-HorizontalShowboard-1152x648_0014_AOTB.jpg)
Our Role.
LIFT was tapped to promote the touring exhibition of The Art Of The Brick in NYC with the goal of driving visitors and ticket sales. LIFT curated a breakthrough media campaign that was visible via dynamic advertising on the MTA subways, taxi tops, spectaculars, pole banners and targeted digital. As a result, the exhibition was extended by popular demand.
![LIFT-WebsiteRefresh-CaseStudyPageImages-1152x648_0042_NYSCI-AOTB2 LIFT-WebsiteRefresh-CaseStudyPageImages-1152x648_0042_NYSCI-AOTB2](https://liftmktg.com/wp-content/uploads/2023/03/LIFT-WebsiteRefresh-CaseStudyPageImages-1152x648_0042_NYSCI-AOTB2.jpg)
Services.
-
Ticketing Strategy
-
Media Campaign Planning
-
Media Buying
-
Advertising Campaign
-
Design Services
-
Animation & Video Production
-
Promotions & Premiums
-
Consulting
Check These Out Too.
![LIFT22-WebsiteRefresh-CertificationsLogos_WebBanner LIFT22-WebsiteRefresh-CertificationsLogos_WebBanner](https://liftmktg.com/wp-content/uploads/2024/06/LIFT22-WebsiteRefresh-CertificationsLogos_WebBanner.png)
![LIFT22-WebsiteRefresh-CertificationsLogos_MobileBanner LIFT22-WebsiteRefresh-CertificationsLogos_MobileBanner](https://liftmktg.com/wp-content/uploads/2024/06/LIFT22-WebsiteRefresh-CertificationsLogos_MobileBanner.png)
![LIFT-logo-crop-01 (1) LIFT Marketing logo](https://liftmktg.com/wp-content/uploads/2022/10/LIFT-logo-crop-01-1.png)
© - 2024 LIFT Marketing. All rights reserved.