NYSCI Art of the Brick

The Art Of The Brick.

The World’s Most Popular Display of LEGO® Art. With over one million LEGO bricks transformed into more than 70 sculptures by artist Nathan Sawaya, this critically acclaimed collection includes original sculptures as well as re-imagined versions of some of the world’s most famous art masterpieces, such as Michelangelo’s David, Van Gogh’s Starry Night and Da Vinci’s Mona Lisa.


Our Role.

LIFT was tapped to promote the touring exhibition of The Art Of The Brick in NYC with the goal of driving visitors and ticket sales. LIFT curated a breakthrough media campaign that was visible via dynamic advertising on the MTA subways, taxi tops, spectaculars, pole banners and targeted digital. As a result, the exhibition was extended by popular demand.



  • Ticketing Strategy

  • Media Campaign Planning

  • Media Buying

  • Advertising Campaign

  • Design Services

  • Animation & Video Production

  • Promotions & Premiums

  • Consulting

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