CASE STUDY

POWDR Killington Resort

The Beast of the East Continues to Dominate.

The best mountain experience for year-round adventure in the East. A four-season mountain destination, with major improvements and new guest experiences, Killington has become globally recognized – the 365 action is non stop.

With a shared vision, the momentum continues through innovative advertising, custom content and targeted distribution. In this highly competitive industry, where every skier visit counts, the ad campaign must work hard to break through the clutter to keep the shredders coming!

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Our Role.

As Agency of Record – Destination Marketing & Media Planning/Buying, LIFT creates, delivers and distributes breakthrough, integrated multi-channel media campaigns to drive adventure-seekers and outdoor-lovers to this year-round tourism destination.

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Services.

  • Content Development

  • Content Production

  • Custom Promotions

  • Destination Marketing

  • Influencer Strategy & Activation

  • Media Strategy

  • Media Buying

  • Media Distribution

  • Trade Programs

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