International Champions Cup

This Is BIG. The Ultimate Showcase of the World’s Most Beautiful Game.

Soccer: It’s huge. The International Champions Cup gives fans unparalleled access to the game’s top players, the most legendary soccer clubs, and the world’s greatest rivalries. It’s like no other competition on the planet. The result is wide-open, attack-oriented, beautiful soccer right here in America.


Our Role.

LIFT was tapped for traditional media buys in four American metropolitan markets [Boston, Houston, Kansas City, Chicago] to promote International Champions Cup matches featuring some of the top soccer clubs in the world. Work involved planning media, negotiating and executing buys, and identifying grassroots and promotional initiatives to increase exposure and drive ticket sales. Media mix included: Broadcast TV, OTT Streaming, Streaming Audio, Terrestrial Radio, Digital, OHH, Transit, Multi-Cultural Print, Endemic.



  • Custom Promotions

  • Media Strategy

  • Media Buying

  • Media Distribution

  • Multi-Cultural Marketing

  • Trade Programs

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