Expedition Park, Dino Roar Valley

Award-Winning Destination Marketing, Creative & Media Campaign.

Destination attraction Dino Roar Valley partnered with LIFT to lead a successful brand launch. We crafted a strategic path to market from initial concept, through UX, to opening day and a strong season beyond. In a crowded marketplace, LIFT’s expertise drove awareness, strong sales and huge customer satisfaction.

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Our Role.

As Agency of Record – Strategic Brand Launch we worked in partnership with the client to create an outstanding experience for guests. From live entertainment and engaging education experiences, wayfinding and trail signage, to merch design, development and pricing structure, we handled it all.

LIFT applied REV PropulsionTM to ticket models to maximize revenue, and we coordinated marketing operations tied to the grand opening, including social media strategy and content development, strategic media and digital planning and buying, and creative services. Throughout the launch season, we lead strategic planning and marketing activations for special programs, events and group sales business via a series of digital and traditional media campaigns successfully driving sales.



  • Branding & Naming – Dino Roar Valley

  • Branding & Naming – Lake George Expedition Park Contesting/Sweepstakes 

  • Destination Marketing

  • Educational Study Guides/Workshops

  • Event Planning

  • Influencers

  • Merch Design/POS

  • Media Strategy

  • Media Buying and Distribution (Digital, Traditional, OOH) Park Experience/Concepting 

  • Production TV/Radio

  • Social Media & Influencer Marketing Sponsorship/Partnerships 

  • Ticket Pricing & POS Set Up

  • Wayfinding/Park Signage/Collateral

  • Video Shoots – Direction & Management

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IPPA Brass Ring Award
Best Radio or Streaming Audio Commercial Dino Roar Valley

Marketing Excellence for:
Best Radio or Streaming Audio Commercial
Best Television and Digital Video Commercial

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