Expedition Park Hero

Destination Marketing.
Award-Winning.
Creative & Media Campaign.

Destination attraction Dino Roar Valley partnered with LIFT to lead a successful brand launch. We crafted a strategic path to market from initial concept, through UX, to opening day and a strong season beyond. In a crowded marketplace, LIFT’s expertise drove awareness, strong sales and huge customer satisfaction.

Yellow V

OUR ROLE

As Agency of Record – Strategic Brand Launch we worked in partnership with the client to create an outstanding experience for guests. From live entertainment and engaging education experiences, wayfinding and trail signage, to merch design, development and pricing structure, we handled it all.

LIFT applied REV PropulsionTM to ticket models to maximize revenue, and we coordinated marketing operations tied to the grand opening, including social media strategy and content development, strategic media and digital planning and buying, and creative services. Throughout the launch season, we lead strategic planning and marketing activations for special programs, events and group sales business via a series of digital and traditional media campaigns successfully driving sales.

OUR ROLE

As Agency of Record – Strategic Brand Launch we worked in partnership with the client to create an outstanding experience for guests. From live entertainment and engaging education experiences, wayfinding and trail signage, to merch design, development and pricing structure, we handled it all.

LIFT applied REV PropulsionTM to ticket models to maximize revenue, and we coordinated marketing operations tied to the grand opening, including social media strategy and content development, strategic media and digital planning and buying, and creative services. Throughout the launch season, we lead strategic planning and marketing activations for special programs, events and group sales business via a series of digital and traditional media campaigns successfully driving sales.

DRV sign

SERVICES

  • Branding & Naming – Dino Roar Valley
  • Branding & Naming – Lake George Expedition Park Contesting/Sweepstakes
  • Destination Marketing
  • Educational Study Guides/Workshops
  • Event Planning
  • Influencers
  • Merch Design/POS
  • Media Strategy
  • Media Buying and Distribution (Digital, Traditional, OOH) Park Experience/Concepting
  • Production TV/Radio
  • Social Media & Influencer Marketing Sponsorship/Partnerships
  • Ticket Pricing & POS Set Up
  • Wayfinding/Park Signage/Collateral
  • Video Shoots – Direction & Management

SERVICES

  • Branding & Naming – Dino Roar Valley
  • Branding & Naming – Lake George Expedition Park Contesting/Sweepstakes
  • Destination Marketing
  • Educational Study Guides/Workshops
  • Event Planning
  • Influencers
  • Merch Design/POS
  • Media Strategy
  • Media Buying and Distribution (Digital, Traditional, OOH) Park Experience/Concepting
  • Production TV/Radio
  • Social Media & Influencer Marketing Sponsorship/Partnerships
  • Ticket Pricing & POS Set Up
  • Wayfinding/Park Signage/Collateral
  • Video Shoots – Direction & Management

AWARDS

  • IPPA Brass Ring Award
    Best Radio or Streaming Audio Commercial Dino Roar Valley
  • Marketing Excellence for:
    Best Radio or Streaming Audio Commercial
    Best Television and Digital Video Commercial

AWARDS

  • IPPA Brass Ring Award
    Best Radio or Streaming Audio Commercial Dino Roar Valley
  • Marketing Excellence for:
    Best Radio or Streaming Audio Commercial
    Best Television and Digital Video Commercial

Are You Ready for Something Big?

Expedition Basecamp Experience.

Park Intro.

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LIFT at The Lofts, 18 Division St., Saratoga Springs, NY 12866
1-877-757-0066 | [email protected] | ©2020 LIFT Marketing

The Lofts
18 Division St, Suite 302
Saratoga Springs, NY 12866
1-877-757-0066
[email protected]

©2020 LIFT Marketing