As Agency of Record – Strategic Brand Launch we worked in partnership with the client to create an outstanding experience for guests. From live entertainment and engaging education experiences, wayfinding and trail signage, to merch design, development and pricing structure, we handled it all.

LIFT applied REV Propulsion^TM to ticket models to maximize revenue, and we coordinated marketing operations tied to the grand opening, including social media strategy and content development, strategic media and digital planning and buying, and creative services. Throughout the launch season, we lead strategic planning and marketing activations for special programs, events and group sales business via a series of digital and traditional media campaigns successfully driving sales.