CASE STUDY

Expedition Park, Dino Roar Valley

Award-Winning Destination Marketing, Creative & Media Campaign.

Destination attraction Dino Roar Valley partnered with LIFT to lead a successful brand launch. We crafted a strategic path to market from initial concept, through UX, to opening day and a strong season beyond. In a crowded marketplace, LIFT’s expertise drove awareness, strong sales and huge customer satisfaction.

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Our Role.

As Agency of Record – Strategic Brand Launch we worked in partnership with the client to create an outstanding experience for guests. From live entertainment and engaging education experiences, wayfinding and trail signage, to merch design, development and pricing structure, we handled it all.

LIFT applied REV PropulsionTM to ticket models to maximize revenue, and we coordinated marketing operations tied to the grand opening, including social media strategy and content development, strategic media and digital planning and buying, and creative services. Throughout the launch season, we lead strategic planning and marketing activations for special programs, events and group sales business via a series of digital and traditional media campaigns successfully driving sales.

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Services.

Branding & Naming – Dino Roar Valley
Branding & Naming – Lake George Expedition Park Contesting/Sweepstakes
Destination Marketing
Educational Study Guides/Workshops
Event Planning
Influencers
Merch Design/POS
Media Strategy
Media Buying and Distribution (Digital, Traditional, OOH) Park Experience/Concepting
Production TV/Radio
Social Media & Influencer Marketing Sponsorship/Partnerships
Ticket Pricing & POS Set Up
Wayfinding/Park Signage/Collateral
Video Shoots – Direction & Management