Center for Economic Growth, GoCap NY

Local Tourism Bureau Takes On New Creative Approach.

The Center for Economic Growth (CEG) continually promotes the Capital District with a mission of growing the population and workforce in this culturally rich region. While they had been successful in their mission prior to LIFT coming on board, there was still a great need to increase exposure and capture leads. Enter LIFT and the rest is history. The initial strategy included a comprehensive plan to update creative messaging, lead funnel tracking and tools, landing page build out, and an enticing creative digital campaign that captured the beauty of the region, and showcased the many reasons why individuals, entrepreneurs, families, artists (the list goes on!) should relocate to the Capital District of New York.


Our Role.

LIFT’s main goal was simple: to deliver qualified candidates from outside the region into CEG’s lead gen funnel. This was accomplished with strategic planning that encapsulated CEG’s creative needs, analytical tracking, media mix planning and buying, and the creation and launch of a digital campaign that ultimately increased CEG’s exposure within in their target market.



  • Business Building & Marketing Strategy

  • Branding

  • Budget Planning

  • Creative Strategy & Advertising Campaign Creation

  • Digital Strategy

  • Integrated Media Planning & Buying

  • Measurement & Reporting

  • Creative Design & Production

  • Website Development & E-Commerce

  • Video Editing & Post-Production

There’s More Here For You.

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