Abby Endres

Abby Endres is the founder, owner and CEO of LIFT (www.LIFTmktg.com), a full-service marketing and advertising agency that specializes in B2C entertainment, tourism, and lifestyle marketing. LIFT works with brands to deliver increased revenue and attendance through custom ad campaigns and activations. LIFT provides Strategy, Rev Propulsion™, Media Planning and Buying, Digital Programs, Branding, Creative Services and Promotions to a high-profile roster of national clients.

Under Abby’s charge, LIFT has worked with Taylor Swift, the National Basketball Association (NBA), the One World Trade Center in New York, the Rugby Sevens World Cup, Queens Rising NYC, Killington Resort, among others. LIFT’s main objective is to help national and international brands deliver increased revenue and visitation through custom-designed ad campaigns and activations.

Prior to starting LIFT Abby oversaw marketing for the entertainment division at Madison Square Garden (MSG) where she increased sales for well-known properties including the Radio City Christmas Spectacular, the New York Rangers and New York Liberty. Additionally, Abby also oversaw marketing for the NJSEA and MetLife Stadium to achieve record sales goals.

Abby is also a mentor and judge for Camp2030 Changemakers, helping to shape innovative solutions to the Sustainable Development Goals (SDGs). In her pastime, Abby enjoys traveling, skiing, sailing and wake- surfing with her husband, Kurt, and two boys, Kellam and Taylor. She attends Northway Church and is also a member of Brown Road Racing.

Abby holds an M.B. A. from the Stillman School of Business at Seton Hall University and B.S. from Vermont State University at Castleton. Abby studied International Global Studies as a voyager on Semester At Sea and also worked at the Royal Institute of International Affairs, London.

LIFT is a certified member of the Women's Business Enterprise National Council (WBENC) and New York State certified Women Owned Business (WBE).