CASE STUDY

NYSCI Art of the Brick

The Art Of The Brick.

The World’s Most Popular Display of LEGO® Art. With over one million LEGO bricks transformed into more than 70 sculptures by artist Nathan Sawaya, this critically acclaimed collection includes original sculptures as well as re-imagined versions of some of the world’s most famous art masterpieces, such as Michelangelo’s David, Van Gogh’s Starry Night and Da Vinci’s Mona Lisa.

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Our Role.

LIFT was tapped to promote the touring exhibition of The Art Of The Brick in NYC with the goal of driving visitors and ticket sales. LIFT curated a breakthrough media campaign that was visible via dynamic advertising on the MTA subways, taxi tops, spectaculars, pole banners and targeted digital. As a result, the exhibition was extended by popular demand.

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Services.

  • Ticketing Strategy

  • Media Campaign Planning

  • Media Buying

  • Advertising Campaign

  • Design Services

  • Animation & Video Production

  • Promotions & Premiums

  • Consulting

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