WORLD HEAVYWEIGHT CHAMPIONSHIP BOXING
Championship Boxing is an international sport where professional boxers come from across the world to compete for the championship title. While the World Heavyweight Champion is a tough title to hold, boxing matches are held every year until the next champion is crowned.
The LIFT team deployed a variety of outdoor and street marketing programs in support of the World Heavyweight Boxing Championship at Madison Square Garden in New York City. LIFT’s strategic plan served to increase ticket sales as well as widen audience reach to develop a larger customer and fan base.