USA Basketball is a non-profit organization and the national governing body for men’s and women’s basketball in the United States. These teams compete both nationally and internationally and are well known for the development of youth basketball initiatives.

The LIFT team developed a strategic campaign model focusing on digital campaigns and various print placements to drive ticket sales and increase exposure for USA Basketball’s exhibition games at Madison Square Garden in New York City and the United Center in Chicago.

Check the USA Basketball schedule for events near you: www.usab.com

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