Urban Fitness League (UFL) is an extreme calisthenics professional sports league. LIFT was the launch agency for the UFL World Cup at Coney Island on July 4, 2017 with hosts Mario Lopez and Tyson Beckford, with music by DJ Envy.
LIFT assisted in positioning the UFL brand in a strategic way that continues to build momentum today. LIFT leveraged giveaway promotions across multiple social platforms and out of home displays to generate strong social chatter and establish UFL brand consistency through all consumer touch points. Mass awareness for the event was was generated by a number of campaigns running on various traditional and digital media outlets, along with grassroots activations.
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