Tony Hawk's Rad Science


Teaching children the physics of skateboarding, Tony Hawk's Rad Science exhibit is filled with a variety of ramps, rails, video games, instructional videos and stimulators that allowed attendees to to gradually learn and build up their skateboarding skills.

LIFT account and media teams executed a unique promotion and advertising and press campaign to promote Tony Hawk’s time-limited exhibit at the New York Hall of Science in Queens, NY. Through a strategic plan, LIFT was able to generate awareness through digital and print mediums and exceeded projected attendance numbers.