TIE BREAK TENS
No games, no sets, just exciting Ten-Point Tie Breaks played over a three-and-a-half-hour session. Tie Break Tens is a new, exciting, short tennis format that sees world-class players going head to head.
LIFT spearheaded a strategic advertising campaign for Tie Break Tens while initiating a grassroots campaign and forming partnerships to drive awareness for the North American debut of Tie Break Tens at Madison Square Garden. LIFT account and media teams developed and executed large scale placements and dynamic creative to engage and capture the attention of opportunistic and enthusiastic audiences in the NYC DMA, including Long Island, Westchester and New Jersey.
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