Featuring the most well-known names in tennis, the BNP Paribas Showdown has been held at Madison Square Garden since 2008 and serves as a kick-off to the tennis season in North America.

LIFT spearheaded the promotional planning for the annual BNP Paribas Tennis Showdown, developing a strategic plan focused on marketing initiatives to boost tickets sales, increase awareness and boost overall attendance for the event.

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