Sweet Honey in the Rock is an a capella vocal ensemble rooted in African American history and culture.
LIFT developed a media plan to generate awareness and drive ticket sales for this educating, entertaining and empowering experience. LIFT account and media teams utilized both traditional and digital marketing to drive ticket sales over a six-week period. The overall campaign for Sweet Honey in the Rock focused on campaigns running on social media, radio, print and partnerships with a number of organizations in the NYC DMA.
To learn more about Sweet Honey in the Rock and upcoming tour dates visit sweethoneyintherock.org