RIM: SOUTH AFRICA V WALES
In June 2018, Washington D.C hosted two phenomenal international men’s rugby teams – South Africa v. Wales.
To create in-market hype, drive awareness and advance tickets sales, LIFT developed and deployed a three-month media program and creative campaign for the event. Overseeing and coordinating multi-media placements, creative development, and in-market promotions, LIFT worked with over 20 partners to promote South Africa v. Wales.
Learn more about International rugby match ups visit USA RUGBY