Real Rutland

REAL RUTLAND

LIFT planned and executed a strategic integrated marketing campaign for the Rutland County (VT) Chamber of Commerce’s “Real Rutland” brand. The goal of “Real Rutland” is to position Rutland as a desirable place to live by serving content to target personas, and to generate qualified leads by identifying people who are interested in moving to Rutland County, VT.

The marketing strategy included media planning & buying, creative strategy & development, influencer campaigns, organic social media strategy and management, an Enter to Win Contest, and a website rebuild.