Pico Ski


Pico Mountain located in central Vermont, boasts small mountain charm with it’s 57 trails serviced by seven lifts. To drive more local skiers and increase overall customer retention LIFT account and media teams strategized a way to attract families and skiing traditionalists to enjoy the gentle winding trails and scenic glades Pico has to offer.

LIFT worked with a number of media partners in the Northeast to create a promotional plan to target the right audience while LIFT digital teams provided additional support by running a variety of digital media campaigns targeted to the right audience.

See everything Pico has to offer at PicoMountain.com