Patti LaBelle has been in the music business for over 50 years. Patti was inducted into the Grammy Hall of Fame and has also been included to the Hollywood Walk of Fame, Apollo Hall of Fame and the Songwriters Hall of Fame.
LIFT account and media teams developed a strategic plan and dynamic creative to engage and capture the attention of a wider audience and boost ticket sales for Patti’s debut performance in NYC. Through a variety of campaigns running on traditional mediums, social media, google display and in local print publications social engagements and ticket sales increased.
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