One World Observatory

Positioned at the top of the largest building in the western hemisphere, One World Trade Observatory displays a unique and breathtaking birds eye view of New York City from the 102nd floor.

As the One World Observatory’s strategic launch agency, LIFT coordinated marketing operations tied to the 2015 opening and applied Rev Propulsion™ to ticketing models. LIFT also provided creative services and strategic media and digital planning and buying resulting in partnerships with a handful of key partners in the NYC area and surrounding feeder markets.

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