Museum of Jewish Heritage

LIFT supported The Museum of Jewish Heritage – A Living Memorial to the Holocaust through creative execution promoting key exhibitions and installations like Operation Finale: The Capture and Trail of Adolf Eichmann, New Dimensions and Testimony, and The Number on Great Grandpas Arm– an HBO Documentary film. LIFT also provided strategic media and digital planning and buying to drive on site foot traffic and increase awareness for the Museum of Jewish Heritage setting a precedent as New York’s Holocaust Museum. LIFT developed a promotional plan to motivate visitation and extend the Museum’s reach, resulting in partnerships with a handful of key partners in key cities and the NYC area.

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