MUSEUM OF JEWISH HERITAGE
LIFT supported The Museum of Jewish Heritage - A Living Memorial to the Holocaust through creative execution promoting key exhibitions and installations like Operation Finale: The Capture and Trail of Adolf Eichmann, New Dimensions and Testimony, and The Number on Great Grandpas Arm- an HBO Documentary film. LIFT also provided strategic media and digital planning and buying to drive on site foot traffic and increase awareness for the Museum of Jewish Heritage setting a precedent as New York’s Holocaust Museum. LIFT developed a promotional plan to motivate visitation and extend the Museum’s reach, resulting in partnerships with a handful of key partners in key cities and the NYC area.
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