MOSCOW STATE SYMPHONY ORCHESTRA
One of the best-known orchestras outside of the U.S., the Moscow State Symphony Orchestra features celebrated conductor Pavel Kogan and U.S. violinist Nadja Salerno-Sonnenberg. MSSO has earned an enviable reputation for high standards for artistic excellence, imagination programming and community engagement.
For MSSO’s performance in Queens, NY LIFT developed a media plan focused on digital and traditional media and implemented an extensive grassroots and promotional plan to widen audience reach and generate excitement among orchestra and classical music fans in the NYC DMA.
Learn more about the Moscow State Symphony Orchestra