From the Bike Park to the Adventure Center, Killington summer activities are endless. LIFT account and media teams provided creative services and developed a strategic plan to increase customer retention, create buzz amongst destination consumers and drive single day ticket sales over multiple summer business segments.
The strategy focused on developing strategic flighting based on seasonality and special offers while leveraging current partnerships to garner nationwide reach. LIFT partnered with over 20 media partners throughout the Northeast while LIFT digital teams provided additional support by implementing campaigns across a wide range of digital outlets.
Learn more about the warmer side of the Beast by visiting Killington.com