Killington Resort is the largest resort east of the Mississippi River with over 200 trails, 29 lifts and 6 parks this BEAST covers 1,977 skiable acres.
LIFT account and media teams provided creative services and developed a strategic plan to increase customer retention, create buzz amongst destination consumers and drive season pass sales. The strategy focused on developing strategic flighting based on seasonality and special offers while leveraging current partnerships to garner nationwide reach. LIFT partnered with over 20 media partners throughout the Northeast while LIFT digital teams provided additional support by implementing display, social media and paid search campaigns.
Learn more about The Beast by visiting Killington.com