Ira Glass


Ira Glass is an American public radio personality as well as the host and producer of This American Life, a weekly public radio program and podcast, heard by over 2.2 million people each week.

LIFT took on event marketing and promotions for Ira Glass as he recreated the sound of This American Life on tour throughout North America. LIFT’s strategic plan boosted ticket sales and increased Ira’s fan following.

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