Gladys Knight


Seven-time Grammy Award winner Gladys Knight has earned number one hits in Pop, R&B, and Adult Contemporary, and she continues to triumph in film and television.

LIFT developed and executed a media plan to promote Gladys Knight’s sell-out performance at Kupferberg Center for the Arts at Queens College. LIFT account and media teams supported the Empress of Soul though a strategic plan focused on digital and traditional media throughout the New York City DMA. LIFT developed strategic partnerships that contributed to increased awareness and exceeded estimated attendance numbers for the show.

For more information on her tour dates visit: