Dino Roar Valley


Opening in May 2019 Dino Roar Valley is an all-new attraction nestled in a 28-acre forest in Lake George, NY. Designed to transport guests back to a prehistoric time when dinosaurs once roamed, the park features 20 life-size dinosaurs positioned along a ½ mile nature trail. Visitors can experience up-close encounters with these prehistoric giants while learning about paleontology, geology and nature.

As Dino Roar Valley’s strategic launch agency, LIFT developed an entertaining and educational experience from the moment guests enter the park to the time they end their visit with a foot-stomping, hand-clapping show at Roary’s Stage! From curating the wayfinding and trail signage, to merch design, development and pricing structure. LIFT also developed a series of hands-on workshops and an educational Study Guide aligned with NYS Next Generation & Science Learning Standards for grades K-5.

LIFT applied REV Propulsion™ to ticket models to maximize revenue and coordinated marketing operations tied to the 2019 grand opening. Providing social media strategy and content development, strategic media + digital planning/ buying and creative services – our efforts resulted in partnerships with a handful of key partners in the Capital District and surrounding areas.

The LIFT team took the lead on strategic planning and marketing activations for special programs, events and group sales business. Through a series of digital and traditional media campaigns LIFT was able to successfully reach tourists, locals, and an overall greater audience to drive new leads and bookings.

Journey Back in Time & Visit DinoRoarValley.com