Award winning American singer and song writer, Cyndi Lauper has been performing since the 80s and has sold over 50 million albums worldwide. Her 1983 album, She’s So Unusual, brought her to fame and won her the Grammy Award for best new artist.
Returning to her hometown in Queens, NY in 2013, the LIFT agency led the promotion of Cyndi Lauper’s sell-out performance at Queens College, a homecoming concert to mark her ‘She’s So Unusual 30th Anniversary Tour”. LIFT’s strategic plan consisted of artist promotions focused on traditional and digital media, leveraging partnerships throughout the NYC DMA and once in the life time meet and greet opportunities to increase attendance and generate awareness amongst fans in New York City and surrounding areas.
See current tour dates at cyndilauper.com