Boz Scaggs


Boz Scaggs  is an American singer and songwriter who’s fans have followed his remarkable career dating back to the late 60s with the Steve Miller Band. Performing on his own in the 70s, Scaggs produced several top 20 hit singles that brought his solo career into the spotlight.

LIFT developed an integrated marketing campaign with a hyper-focus on specific music genres and musical eras. LIFT selected a custom media mix and leveraged added value programs with paid media partners to increase exposure and awareness that drove ticket sales for Boz Scaggs’ New York City performance.

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