Art of the Brick


Hailed as one of CNN’s ‘Top Ten Global Must-See Exhibitions’ The Art of the Brick has returned home to NYC as a featured exhibit at the New York Hall of Science. This exhibit, by critically acclaimed contemporary artist, Nathan Sawaya, is a collection of inspiring original art and reimagined masterpieces made entirely out of Lego® bricks.

To announce and promote this world’s largest display of Lego art at New York Hall of Science, LIFT provided strategic marketing, media planning and buying, PR support and creative services across a multitude of traditional and digital platforms including paid and organic social, programmatic, OOH, print, TV, and radio.  Focus was extended beyond NYSCI’s traditional audience to include Lego aficionados and fans beyond the NYC DMA.  Media placement was pulsed throughout the campaign to effectively and efficiently generate mass awareness while simultaneously targeting specific audiences throughout the exhibit’s tenure at the museum.