The American Rugby Championship is the top elite tournament for the American Nations. To drive awareness, engagement and advance ticket sales, LIFT partnered with over 20 outlets in and around central California to promote USA v. Chile, USA v. Canada and USA v. Argentina matches. LIFT developed an advertising campaign focused on the phasing of paid and organic content running on traditional mediums and digital programs over a three-month period leading up to the matches.

For upcoming matches and to learn more visit USA RUGBY