LIFT promoted NYSCI’s 2019 summer featured exhibit, Above and Beyond: The Ultimate Interactive Flight Experience, with paid and promotional advertising across a variety of digital and traditional platforms. This exhibit was represented not-only as a stand-alone micro-campaign with hyper-targeted digital and social placements, but was also included in messaging that focused on the overall NYSCI brand. The campaign included cross-promotions with the NY METS for an in-park contest in celebration of the 50th Anniversary of the Apollo 11 moon landing. These combined efforts supported NYSCI’s increased upsell and revenue goals, resulting in double digit sales increase for a featured exhibit at the point of purchase.