View Post

Rugby World Cup 7’s

In work by Kayla D

The world’s best rugby players came together in San Francisco for Rugby World Cup Sevens 2018 – marking the first time a Rugby World Cup event was held on U.S. soil. Nations from six continents competed in a new, quicker version of the sport which features only knock-out matches, so it truly was winner takes all. LIFT provided Marketing Strategy, …

View Post

RIM: South Africa v Wales

In work by Kayla D

In June 2018, Washington D.C hosted two phenomenal international men’s rugby teams – South Africa v. Wales. To create in-market hype, drive awareness and advance tickets sales, LIFT developed and deployed a three-month media program and creative campaign for the event. Overseeing and coordinating multi-media placements, creative development, and in-market promotions, LIFT worked with over 20 partners to promote South Africa v. …

View Post

American Rugby Championship

In work by Kayla D

The American Rugby Championship is the top elite tournament for the American Nations. To drive awareness, engagement and advance ticket sales, LIFT partnered with over 20 outlets in and around central California to promote USA v. Chile, USA v. Canada and USA v. Argentina matches. LIFT developed an advertising campaign focused on the phasing of paid and organic content running …

View Post

Emirates Summer Series

In work by Kayla D

Emirates Summer Series is a two-week series taking place in June for the USA Rugby Men’s Eagles. LIFT account and media teams provided a three-month strategic plan to drive awareness, engagement and advance ticket sales. LIFT coordinated multi-media placements, creative development, and spearheaded an in-market promotional plan to promote USA v. Russia and  USA v. Scotland. For upcoming matches and …

View Post

Tie Break Tens

In work by Kayla D

No games, no sets, just exciting Ten-Point Tie Breaks played over a three-and-a-half-hour session. Tie Break Tens is a new, exciting, short tennis format that sees world-class players going head to head. LIFT spearheaded a strategic advertising campaign for Tie Break Tens while initiating a grassroots campaign and forming partnerships to drive awareness for the North American debut of Tie …

View Post

Killington WitchCraft

In work by Kayla D

Killington WitchCraft is a fall festival event at Killington Resort featuring the picturesque Vermont setting, a pumpkin patch, Adventure Center, live music, face and pumpkin painting, and apple launching. Plus, a Goose Island Beer Garden and spine-chilling Haunted House to stage the perfect fall outing! LIFT lead regional radio and print media buys and promotions to drive awareness and ticket …

View Post

Patti LaBelle

In work by Kayla D

Patti LaBelle has been in the music business for over 50 years.  Patti was inducted into the Grammy Hall of Fame and has also been included to the Hollywood Walk of Fame, Apollo Hall of Fame and the Songwriters Hall of Fame. LIFT account and media teams developed a strategic plan and dynamic creative to engage and capture the attention …

View Post

Vienna Boys Choir

In work by Kayla D

One of the best known choirs in the world the all boys choir is based in Vienna, Austria and is composed of choristers between the ages of 10 and 14. To increase ticket sales and create buzz among a wider audience, LIFT developed a strategic plan focusing on multimedia placements and grassroots partnerships targeted towards families in Queens and Western …

View Post

Dance Theatre of Harlem

In work by Kayla D

Maintaining a world class multi-cultural dance school the Dance Theatre of Harlem prides itself on teaching young people classical ballet and allied arts. To help drive ticket sales for the theatre’s tribute performance to Martin Luther King Jr. LIFT developed a four week campaign focused social media, radio, print and partnerships with a number of organizations in the NYC DMA. …

View Post

Urban Fitness League

In work by Kayla D

Urban Fitness League (UFL) is an extreme calisthenics professional sports league. LIFT was the launch agency for the UFL World Cup at Coney Island on July 4, 2017 with hosts Mario Lopez and Tyson Beckford, with music by DJ Envy. LIFT assisted in positioning the UFL brand in a strategic way that continues to build momentum today. LIFT leveraged giveaway …